10% of the revenue generated from every piece Alula sells is donated to a wildlife conservation organization working to protect the species and habitats that inspired the purchased piece.

For each design we select a specific organization doing on-the-ground research, habitat protection, education, or advocacy for that animal. Information about the specific organization and its work can be found on the associated species page. 

Donations are tracked continuously and aggregated on a quarterly basis, then paid out to each organization accordingly.